November 3, 2021
3 lighting considerations for jewellery stores
Running a successful jewellery
business is largely dependent on offering great products and attracting
customers to your shop. You need to have the right marketing strategies and
planned investments that aid in luring people into buying from your shop. You
need to have proper lighting in your store that highlights your ornaments,
exhibits, and the store’s aesthetics.
are one of the most challenging commercial spaces
when it comes to indoor lighting solutions.
Jewellery made from items like gold, silver, diamonds, etc. are shiny and tend
to reflect a lot of light. Moreover, they contain fine details and designs.
Thus, they require customized lighting solutions that cater to all the
requirements of a jewellery store.
Here are some important lighting considerations for
jewellery stores you should know:
Light in layers
All effective lighting plans tend
to create illumination in layers in order to furnish the best final results.
Thus, one should make use of all suitable types of lighting i.e. task lighting,
ambient light, and accent lighting in a jewellery store. For instance, the
store should install overhead LED luminaires for general lighting or ambience lighting. They should make use of
accent lighting for accentuating the ambience lighting and balancing any harsh
lines of light created by general lighting fixtures. Task lighting can be used
on spaces like billing counters and display counters. It will help the
customers to see and notice all the fine details of the jewellery piece
Right colour temperature
Every commercial space that deals
in product business needs lights of the
right colour temperatures. Colour temperature influences how human eyes
perceive the object - which in this case is a jewellery item or ornament. If
the colour temperature of the light is too warm, it can make differentiating
between colours, quality, and radiance hard for the customer. Thus, you should
opt for lights with cooler colour temperatures. Your jewellery should look
pleasing to the customer and lights of the right colour temperature assist you
in this respective task.
Pay attention to CRI
Apart from paying attention to the
colour temperatures, it is imperative that you also consider installing lights
with the right colour rendering index (CRI). The colour rendering index
reflects on how well the commercial
lighting solution renders and distinguishes similar kinds of colours.
This becomes of vital importance when the customers check out jewellery made
from stones like diamond, ruby, emerald, sapphires, etc. Typically, a lighting
solution with 70+ CRI can work perfectly for jewellery stores. However, you can
go higher (80+ CRI) depending on the requirements of the store.
Be it any store, retail or jewellery, LED
lighting solutions are the most suitable lighting options for all. They
furnish high-quality illumination that ensures perfect ambient lighting.
Moreover, they’re available in various colour temperatures and boast way better
colour rendering abilities than traditional lighting solutions like
incandescent and fluorescents.